01
Start with permission
The sending business remains responsible for the contact source, consent, message purpose, and applicable WhatsApp and local requirements.
WhatsApp campaigns
Run controlled campaigns for an audience that has opted in
Wasel supports campaign operations for businesses with a legitimate, consented audience. Teams prepare the target group, choose an approved template, review costs and rules, then monitor replies and opt-outs.
Consented audiencesApproved templatesResponse routingOpt-out handling
The Wasel principle
Automate where the rule is clear. Bring in a person where judgment matters.
We review triggers, templates, exceptions, and ownership before a workflow goes live.
02
Separate planning from sending
Review the audience, template, variables, expected Meta charges, and follow-up path before the campaign is enabled.
03
Turn responses into work
Route campaign replies to the right team or workflow and keep opt-outs visible so future outreach respects the customer choice.